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Conducting online surveys / Valerie M. Sue, Lois A. Ritter.

By: Contributor(s): Publication details: Thousand Oaks : SAGE, c2007.Description: xii, 194 p. : ill. ; 23 cmISBN:
  • 9781412937542 (pbk. : alk. paper)
  • 9781412937535 (cloth : alk. paper)
Subject(s): DDC classification:
  • 301.028 SUE
Contents:
Acknowledgments - Introduction - What is a survey? - Why is a book specific to online survey research needed? - When should an online survey be used? - Online survey studies - Summary - Planning the online survey - E-mail surveys - Internet/Intranet (Web page) surveys - What to consider when buying survey software and selecting a Web survey host - Survey objectives - Survey timelines - Survey research ethics - Summary - Sampling - Populations and samples - Sampling techniques for Internet surveys - Sources of error in online surveys - Summary - Writing survey questions - General considerations - Validity of measurement - Respondent-centered threats to validity - Question format and wording - Level of measurement - Demographic questions - Pretesting - Summary - Designing and developing the survey instrument - Questionnaire design - Making your survey accessible to everyone - Ensuring that participants respond only once - Summary - Conducting the survey - Methods of recruitment - Increasing the response rate - Thank-you notes - Summary - Processing and analyzing the survey data - Planning for data analysis - Tracking the surveys - Creating a codebook for e-mail surveys - Data cleaning - Data transformation - Descriptive statistics - Inferential statistics - Summary - Reporting the survey results - Preliminary considerations - Format of a survey report - Oral presentations - Poster session presentations - Visual aids - Matching survey results to type of display - Distributing results using a Web-based survey development tool - Summary - Concluding comments - Opportunities and challenges in online survey research - Benefits of online surveys - The future of online survey research - Appendix A: Resource guide - Appendix B: Probability sampling review for closed populations - Appendix C: Basic demographic questionnaire - Appendix D: Sample e-mail invitation - Appendix E: Sample snail mail invitation - Appendix F: Review of basic summary statistics - Appendix G: Sample of SurveyMonkey's basic results report - Glossary - References - Index - About the authors.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 3, Shelf 3 , Side 2, TierNo 2, BayNo 4

 301.028 SUE (Browse shelf(Opens below)) 1 Available SHTEx,70004,04,GR 5000047154

Includes bibliographical references and index.

Acknowledgments - Introduction - What is a survey? - Why is a book specific to online survey research needed? - When should an online survey be used? - Online survey studies - Summary - Planning the online survey - E-mail surveys - Internet/Intranet (Web page) surveys - What to consider when buying survey software and selecting a Web survey host - Survey objectives - Survey timelines - Survey research ethics - Summary - Sampling - Populations and samples - Sampling techniques for Internet surveys - Sources of error in online surveys - Summary - Writing survey questions - General considerations - Validity of measurement - Respondent-centered threats to validity - Question format and wording - Level of measurement - Demographic questions - Pretesting - Summary - Designing and developing the survey instrument - Questionnaire design - Making your survey accessible to everyone - Ensuring that participants respond only once - Summary - Conducting the survey - Methods of recruitment - Increasing the response rate - Thank-you notes - Summary - Processing and analyzing the survey data - Planning for data analysis - Tracking the surveys - Creating a codebook for e-mail surveys - Data cleaning - Data transformation - Descriptive statistics - Inferential statistics - Summary - Reporting the survey results - Preliminary considerations - Format of a survey report - Oral presentations - Poster session presentations - Visual aids - Matching survey results to type of display - Distributing results using a Web-based survey development tool - Summary - Concluding comments - Opportunities and challenges in online survey research - Benefits of online surveys - The future of online survey research - Appendix A: Resource guide - Appendix B: Probability sampling review for closed populations - Appendix C: Basic demographic questionnaire - Appendix D: Sample e-mail invitation - Appendix E: Sample snail mail invitation - Appendix F: Review of basic summary statistics - Appendix G: Sample of SurveyMonkey's basic results report - Glossary - References - Index - About the authors.