What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.
Publication details: Armonk, N.Y. : M.E. Sharpe, c2003.Edition: 2nd edDescription: xxiii, 308 p. : ill. ; 24 cmSubject(s): Genre/Form: DDC classification:- 658.8/343 21
- HF5823 .J718 2003eb
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| E-Book | Taylor's Library-TU | 658.8/343 (Browse shelf(Opens below)) | e-book |
Includes bibliographical references and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.