Wordcraft : the art of turning little words into big business / Alex Frankel.
Publication details: New York : Crown Publishers, c2004.Description: xii, 241 p. ; 22 cmISBN:- 1400051045 (hbk.)
- 9781400051045 (hbk.)
- 658.827 FRA 2004
Contents:
Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- t Into the vernacular -- t Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.827 FRA 2004 (Browse shelf(Opens below)) | 1 | Available | SHTEx,70002,03,GR | 5000104949 |
Includes bibliographical references (p. 219-230) and index.
Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- t Into the vernacular -- t Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.