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The great tween buying machine [electronic resource] : capturing your share of the multi-billion-dollar tween market / David L. Siegel, Timothy J. Coffey, and Gregory Livingston.

By: Contributor(s): Publication details: Chicago : Dearborn Trade Publishing, c 2004.Description: xi, 225 p. : ill. ; 23 cmOther title:
  • Capturing your share of the multi-billion-dollar tween market
Subject(s): Genre/Form: DDC classification:
  • 658.8/0083/4 22
LOC classification:
  • HF5415.32 .S55 2004eb
Online resources:
Contents:
Part 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch.
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Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
E-Book Taylor's Library-TU 658.8/0083/4 (Browse shelf(Opens below)) e-book

Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001.

Includes bibliographical references (p. 207-209) and index.

Part 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.