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Radio active [electronic resource] : advertising and consumer activism, 1935-1947 / Kathy M. Newman.

By: Contributor(s): Publication details: Berkeley : University of California Press, 2004.Description: xiii, 237 p. : illSubject(s): Genre/Form: DDC classification:
  • 659.14/2/097309043 21
LOC classification:
  • HF6146.R3 N48 2004eb
Online resources:
Contents:
Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
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E-Book Taylor's Library-TU 659.14/2/097309043 (Browse shelf(Opens below)) e-book

Includes bibliographical references and index.

Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.