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Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field.

By: Contributor(s): Publication details: London ; Philadelphia : Kogan Page, c2008.Description: xi, 320 p. : ill. ; 24 cmISBN:
  • 9780749449285 (hbk.)
  • 0749449284 (hbk.)
Subject(s): DDC classification:
  • 658.827 PRI 2008
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 5

 658.827 PRI 2008 (Browse shelf(Opens below)) 1 Available SHTEx,70002,02,GR 5000114386

Includes bibliographical references (p. [304]-310) and index.