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Perfect PR / Iain Maitland.

By: Series: Marketing toolkits seriesPublication details: London ; New York : International Thomson Business Press, 1999.Edition: 1st edDescription: ix, 154 p. : ill. ; 25 cm. + 1 computer disk (3 1/2 in.)ISBN:
  • 1861522215 (pbk.)
  • 9781861522214 (pbk.)
Subject(s): DDC classification:
  • 659.2 MAI
Contents:
1. Planning PR activities - 2. Issuing press releases - 3. Managing interviews - 4. Organizing press conferences - 5. Running your PR campaign.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Accompanying Material (Media Resource) Taylor's Library-TU 659.2 MAI (Browse shelf(Opens below)) 1 Available SOMAC,37001,03,AD 1001009368
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 1, BayNo 3

 659.2 MAI (Browse shelf(Opens below)) 1 Available SOMAC,37001,03,AD 5000037050

"The diskette accompanying this title features 30 forms ... set up as Microsoft Word 6.0 documents to allow you to customize each form to suit the needs of your company"--P. vii.

Includes bibliographical references (p. 143-144) and index.

1. Planning PR activities - 2. Issuing press releases - 3. Managing interviews - 4. Organizing press conferences - 5. Running your PR campaign.

System requirements for accompanying computer disk: IBM PC or compatible; Microsoft Windows.