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Milestones in mass communication research : media effects / Shearon A. Lowery, Melvin L. DeFleur.

By: Contributor(s): Publication details: White Plains, N.Y. : Longman Publishers USA, c1995.Edition: 3rd edDescription: xv, 415 p. : ill. ; 24 cmISBN:
  • 0801314372 (pbk.)
Subject(s): DDC classification:
  • 302.23 LOW
Contents:
1. Research as a basis for understanding mass communication - 2. The payne fund studies: the effects of movies on children - 3. The invasion from mars: radio panics America - 4. The people's choice: the media in a political campaign - 5. Audiences for daytime radio serials: uses and gratifications - 6. The iowa study of hybrid seed corn: the adoption of innovation - 7. Experiments with film: persuading the American soldier in world war II - 8. Communication and persuasion: the search for the magic keys - 9. Personal influence: the two-step flow of communication - 10. Project revere: leaflets as a medium last resort - 11. Television in the lives of our children: the early years - 12. The agenda-setting function of the press: what to think about - 13. Violence and the media: the turbulent sixties - 14. The surgeon general's report: television and social behavior - 15. Television and behavior: ten years of progress - 16. The lessons of the milestomes.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 302.23 LOW (Browse shelf(Opens below)) 1 Available SOMAC,37002,04,GR 5000047536

Includes bibliographical references and index.

1. Research as a basis for understanding mass communication - 2. The payne fund studies: the effects of movies on children - 3. The invasion from mars: radio panics America - 4. The people's choice: the media in a political campaign - 5. Audiences for daytime radio serials: uses and gratifications - 6. The iowa study of hybrid seed corn: the adoption of innovation - 7. Experiments with film: persuading the American soldier in world war II - 8. Communication and persuasion: the search for the magic keys - 9. Personal influence: the two-step flow of communication - 10. Project revere: leaflets as a medium last resort - 11. Television in the lives of our children: the early years - 12. The agenda-setting function of the press: what to think about - 13. Violence and the media: the turbulent sixties - 14. The surgeon general's report: television and social behavior - 15. Television and behavior: ten years of progress - 16. The lessons of the milestomes.