PyroMarketing : the four-step strategy to ignite customer evangelists and keep them for life / Greg Stielstra.
Publication details: New York : HarperBusiness, c2005.Edition: 1st edDescription: x, 238 p. : ill. ; 21 cmISBN:- 0060776706 (hbk.)
- Pyro Marketing
- 658.8 STI
Contents:
Acknowledgments - Introduction - 1. From floods to flames - 2. Fire - 3. Gather the driest tinder - 4. Touch it with the match - 5. Fan the flames - 6. Save the coals - 7. Afterglow - Appendix A. PyroMarketing plan - Appendix B. www.pyromarketing.com - Notes.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8 STI (Browse shelf(Opens below)) | 1 | Available | SOMAC,37001,03,GR | 1001006402 |
Includes bibliographical references (p. [231]-238).
Acknowledgments - Introduction - 1. From floods to flames - 2. Fire - 3. Gather the driest tinder - 4. Touch it with the match - 5. Fan the flames - 6. Save the coals - 7. Afterglow - Appendix A. PyroMarketing plan - Appendix B. www.pyromarketing.com - Notes.