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Marketing / Richard L. Sandhusen.

By: Series: Business review booksPublication details: Hauppauge, N.Y. : Barron's, c2000.Edition: 3rd edDescription: xv, 559 p. : ill., maps ; 23 cmISBN:
  • 0764112775
Subject(s): DDC classification:
  • 658.8 SAN
Contents:
1. The marketing process: basic concepts - 2. The international market: forces and opportunities - 3. Marketing management and strategic marketing planning - 4. The marketing environment - 5. The international marketing environment - 6. Marketing systems - 7. Marketing information systems and marketing research 8. Marketing research: tools and techniques - 9. Consumer behavior - 10. Organizational markets and buying behavior - 11. Market segmentation, targeting, and positioning strategies - 12. Measuring market and sales potential - 13. Product planning I: Product/market growth strategies - 14. Product planning II: product design and development strategies - 15. Establishing pricing objectives and policies - 16. Formulating pricing strategies - 17. Promotion planning I: indirect promotion - 18. Promotion planning II: sales and sales management - 19. Distribution planning I: channel strategy - 20. Distribution planning II: logistics systems - 21. Marketing on the internet.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8

 658.8 SAN (Browse shelf(Opens below)) 1 Available SOMAC,09030,03,AD 5000034345

Includes bibliographical references and indexes.

1. The marketing process: basic concepts - 2. The international market: forces and opportunities - 3. Marketing management and strategic marketing planning - 4. The marketing environment - 5. The international marketing environment - 6. Marketing systems - 7. Marketing information systems and marketing research 8. Marketing research: tools and techniques - 9. Consumer behavior - 10. Organizational markets and buying behavior - 11. Market segmentation, targeting, and positioning strategies - 12. Measuring market and sales potential - 13. Product planning I: Product/market growth strategies - 14. Product planning II: product design and development strategies - 15. Establishing pricing objectives and policies - 16. Formulating pricing strategies - 17. Promotion planning I: indirect promotion - 18. Promotion planning II: sales and sales management - 19. Distribution planning I: channel strategy - 20. Distribution planning II: logistics systems - 21. Marketing on the internet.