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Publicity and public relations / Dorothy I. Doty and Marilyn Pincus.

By: Contributor(s): Series: Barron's business libraryPublication details: Hauppauge, N.Y. : Barron's Educational series, c2001.Edition: 2nd edDescription: ix, 208 p. ; 19 cmISBN:
  • 0764114018 (pbk.)
Subject(s): DDC classification:
  • 659 DOT
Contents:
1. What publicity is - 2. Cutting publicity down to your size - 3. How to plan your publicity campaign - 4. Powerful ways to use electronic tools - 5. Is your company's product or service the best it can be? - 6. Do you have your position on positioning? - 7. Meet john Diggs - 8. Moving on - 9. How to spot news in your company - 10. Writing the news release - 11. Photographs: taking them, captioning them, and mailing them - 12. How to create your mailing lists - 13. What you should know about the consumer print media - 14. Getting publicity on television and radio - 15. Getting publicity in the business-to-business press - 16. Mastering the art of networking - 17. Dealing with the press during a crisis - 18. Making the press conference work for you - 19. How to plan and promote a special event - 20. How to use publicity to open new market segments - 21. How to use publicity to presell decision makers.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 5

 659 DOT (Browse shelf(Opens below)) 1 Available SOMAC,37001,03,AD 5000037728

Includes bibliographical references and index.

1. What publicity is - 2. Cutting publicity down to your size - 3. How to plan your publicity campaign - 4. Powerful ways to use electronic tools - 5. Is your company's product or service the best it can be? - 6. Do you have your position on positioning? - 7. Meet john Diggs - 8. Moving on - 9. How to spot news in your company - 10. Writing the news release - 11. Photographs: taking them, captioning them, and mailing them - 12. How to create your mailing lists - 13. What you should know about the consumer print media - 14. Getting publicity on television and radio - 15. Getting publicity in the business-to-business press - 16. Mastering the art of networking - 17. Dealing with the press during a crisis - 18. Making the press conference work for you - 19. How to plan and promote a special event - 20. How to use publicity to open new market segments - 21. How to use publicity to presell decision makers.