Principles of service marketing and management / Christopher Lovelock, Lauren Wright.
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Edition: 2nd ed., Int. edDescription: xix, 436 p. : ill. (some col.) ; 26 cmISBN:- 0130950122 (pbk.)
- 658.8 LOV
Partial contents:
1. Understanting services - 2. The service customer - 3. Service marketing strategy - 4. Service delivery issues - 5. Integrating marketing, operations, and human resources.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5 |
658.8 LOV (Browse shelf(Opens below)) | 1 | Available | SHTEx,70002,03,GR | 5000034351 |
1. Understanting services - 2. The service customer - 3. Service marketing strategy - 4. Service delivery issues - 5. Integrating marketing, operations, and human resources.