Taylor's Library Banner
Image from Google Jackets

Applied business research : qualitative and quantitative methods / Robert Y. Cavana, Brian L. Delahaye, Uma Sekaran.

By: Contributor(s): Publication details: Milton, Qld. : John Wiley & Sons (Australia), 2001.Description: xvi, 472 p. : ill. ; 25 cmISBN:
  • 0471341266 (pbk.)
  • 9780471341260 (pbk.)
Subject(s): DDC classification:
  • 650.072 CAV
Contents:
Part I - A Scientific approach to business research: 1. Introduction to business research - 2. Scientific investigations and the research process -- Part II Initial stages and design of a reserach project: 3. Preliminary information gathering and problem definition - 4. Framework development and research objectives - 5. Research design and planning -- Part III Qualitative business research: 6. Qualitative data gathering - 7. Qualitative data analysis and interpretation -- Part IV Quantitative business research: 8. Measurement of variables - 9. Scaling, reliability and validity - 10. Questionnaire design - 11. Sampling design - 12. Experimental designs - 13. Quantitative daya analysis and interpretation -- Part V Research reporting and managerial decision making: 14. Research reporting - 15. Managerial decision making and evaluating research.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 22 , Side 1, TierNo 3, BayNo 3

 650.072 CAV (Browse shelf(Opens below)) 1 Available SHTEx,60001,04,GR 5000146028

Previously published as: Research methods for business : a skill-building approach.

Includes bibliographical references and index.

Part I - A Scientific approach to business research: 1. Introduction to business research - 2. Scientific investigations and the research process -- Part II Initial stages and design of a reserach project: 3. Preliminary information gathering and problem definition - 4. Framework development and research objectives - 5. Research design and planning -- Part III Qualitative business research: 6. Qualitative data gathering - 7. Qualitative data analysis and interpretation -- Part IV Quantitative business research: 8. Measurement of variables - 9. Scaling, reliability and validity - 10. Questionnaire design - 11. Sampling design - 12. Experimental designs - 13. Quantitative daya analysis and interpretation -- Part V Research reporting and managerial decision making: 14. Research reporting - 15. Managerial decision making and evaluating research.

Australian Degree Programme : 24309T, 24430T