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The commercialization of American culture : new advertising, control, and democracy / by Matthew P. McAllister.

By: Publication details: Thousand Oaks : SAGE, c1996.Description: xii, 296 p. ; 22 cmISBN:
  • 0803953801 (pbk.)
  • 9780803953802 (pbk.)
Subject(s): DDC classification:
  • 659.1042 MAC
Contents:
1. The changing nature of advertising and control - 2. Advertising's external and internal control: social implications - 3. Place-based advertising: control through location - 4. Controlling viewer behavior: creating the zapless ad - 5. Cross promotion: control through cooperation - 6. Sponsorship: control behind a philanthropic facade - 7. Commercials, control and the computer revolution - 8. Conclusion.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 659.1042 MAC (Browse shelf(Opens below)) 1 Available SOMAC,37000,03,AD 5000036210

Includes bibliographical references (p. 260-274) and index.

1. The changing nature of advertising and control - 2. Advertising's external and internal control: social implications - 3. Place-based advertising: control through location - 4. Controlling viewer behavior: creating the zapless ad - 5. Cross promotion: control through cooperation - 6. Sponsorship: control behind a philanthropic facade - 7. Commercials, control and the computer revolution - 8. Conclusion.