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Wine marketing : a practical guide / C. Michael Hall and Richard Mitchell.

By: Contributor(s): Publication details: Oxford : Butterworth-Heinemann, c2008.Edition: 1st edDescription: xvi, 344 p. : ill. ; 24 cmISBN:
  • 9780750654203 (pbk.)
Subject(s): DDC classification:
  • 663.200688 HAL
Contents:
1. Introduction: a practical approach to wine marketing - 2. The international business environment of wine - 3. The marketing dimensions of production processes: adding value to the wine - 4. Cellar door: direct sales, brand building and relationships - 5. The role of intermediaries - 6. Retailing - 7. Licensed premises - 8. Wine events - 9. Wine brand image agents: adverstising, endorsements, reviews and media - 10. Marketing cooperation: regions, networks and clusters - 11. Conclusions: to market - References - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 663.200688 HAL (Browse shelf(Opens below)) 1 Available SCAFS,70003,03,GR 1000808809

Includes bibliographical references and index.

1. Introduction: a practical approach to wine marketing - 2. The international business environment of wine - 3. The marketing dimensions of production processes: adding value to the wine - 4. Cellar door: direct sales, brand building and relationships - 5. The role of intermediaries - 6. Retailing - 7. Licensed premises - 8. Wine events - 9. Wine brand image agents: adverstising, endorsements, reviews and media - 10. Marketing cooperation: regions, networks and clusters - 11. Conclusions: to market - References - Index.