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Brand rewired? : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe.

By: Contributor(s): Publication details: Hoboken, N.J. : J. Wiley, 2010.Description: xvi, 224 p. : ill. ; 24 cmISBN:
  • 9780470575420 (hbk.)
Subject(s): DDC classification:
  • 658.827 CHA 2010
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4

 658.827 CHA 2010 (Browse shelf(Opens below)) 1 Available SOMAC,37000,02,GR 5000106009

Includes bibliographical references and index.