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Public relations online : lasting concepts for changing media / Tom Kelleher.

By: Publication details: Thousand Oaks, Calif. : SAGE, c2007.Description: xv, 161 p. ; 23 cmISBN:
  • 9781412914178 (pbk.)
  • 1412914175 (pbk.)
Subject(s): DDC classification:
  • 659.202854678 KEL
Contents:
Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in real time -- Applied research and evaluation.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 1, BayNo 4

 659.202854678 KEL (Browse shelf(Opens below)) 1 Available SOMAC,09030,03,RA 5000037377

Includes bibliographical references and index.

Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in real time -- Applied research and evaluation.