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Gay and lesbian tourism : the essential guide for marketing / Jeff Guaracino.

By: Publication details: Oxford : Elsevier/Butterworth-Heinemann, 2007.Edition: 1st edDescription: xix, 183 p. : ill. ; 24 cmISBN:
  • 9780750682329 (pbk.)
  • 0750682329 (pbk.)
Subject(s): DDC classification:
  • 338.47910688 GUA
Contents:
Ch 1: The rise in gay and lesbian tourism, nothing short of historic - Ch 2. Terminology: getting it straight - Ch 3. The economic power of gay tourism: it is about good business not a political or social statement - Ch 4. Building stakeholder support: don't go it alone - Ch 5. Best practices in gay and lesbian tourism marketing - Ch 6. How do you know if you are gay-friendly? - Ch 7. International, group, meeting and convention and corporate - Ch 8. Gay sports: an international marketing tool - Ch 9. The future - Appendix A: The commercial closet - Appendix B: A list of GLBT organizations, meetings, conventions, sporting, religious and human rights groups - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 3, Shelf Transit , Side 1, TierNo 1, BayNo 1

 338.47910688 GUA (Browse shelf(Opens below)) 1 Available SHTEx,70005,03,AD 1000808805

Includes bibliographical references and index.

Ch 1: The rise in gay and lesbian tourism, nothing short of historic - Ch 2. Terminology: getting it straight - Ch 3. The economic power of gay tourism: it is about good business not a political or social statement - Ch 4. Building stakeholder support: don't go it alone - Ch 5. Best practices in gay and lesbian tourism marketing - Ch 6. How do you know if you are gay-friendly? - Ch 7. International, group, meeting and convention and corporate - Ch 8. Gay sports: an international marketing tool - Ch 9. The future - Appendix A: The commercial closet - Appendix B: A list of GLBT organizations, meetings, conventions, sporting, religious and human rights groups - Index.