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The X and Y of buy : sell more and market better by knowing how the sexes shop / Elizabeth Pace.

By: Publication details: Nashville : Thomas Nelson, c2009.Description: xv, 220 p. : b ill. ; 22 cmISBN:
  • 1595551050 (hbk.)
  • 9781595551054 (hbk.)
Subject(s): DDC classification:
  • 658.8342 PAC 2009
Contents:
Different by design -- Buyoscience -- Diverse drives -- What makes him tick, what makes her tock -- Target the eye of the beholder -- Sense and sensibility -- Give them something to talk about -- The economics of emotion -- The X of buy -- The Y of buy.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 658.8342 PAC 2009 (Browse shelf(Opens below)) 1 Available TBSxx,34003,03,CL 5000104247

"Nelsonfree"--Cover.

Includes bibliographical references (p. 201-205) and index.

Different by design -- Buyoscience -- Diverse drives -- What makes him tick, what makes her tock -- Target the eye of the beholder -- Sense and sensibility -- Give them something to talk about -- The economics of emotion -- The X of buy -- The Y of buy.