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Segmentation strategies for hospitality managers : target marketing for competitive advantage / Ronald M. Morritt.

By: Publication details: New York : Haworth Press, c2007.Description: xii, 236 p. : ill. ; 22 cmISBN:
  • 9780789022172 (pbk.)
  • 0789022176 (pbk.)
Subject(s): DDC classification:
  • 647.940688 MOR
Contents:
1. Introduction to segmentation - 2. Segmentation bases: Panning for gold in the hospitality sector - 3. Niche marketing - 4. Niche marketing for hotel managers - 5. Relationship marketing - 6. Special issues in segmentation - 7. The impact of marketing trends on segment selection - 8. The segmentation process - 9. Positioning strategy - 10. The impact of new technology on the hospitality industry - 11. Your segmentation battle plan: strategy and tactics.
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Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 4, BayNo 6

 647.940688 MOR (Browse shelf(Opens below)) 1 Available SHTEx,60001,03,CL 5000042130

Includes bibliographical references (p. 203-209) and index.

1. Introduction to segmentation - 2. Segmentation bases: Panning for gold in the hospitality sector - 3. Niche marketing - 4. Niche marketing for hotel managers - 5. Relationship marketing - 6. Special issues in segmentation - 7. The impact of marketing trends on segment selection - 8. The segmentation process - 9. Positioning strategy - 10. The impact of new technology on the hospitality industry - 11. Your segmentation battle plan: strategy and tactics.