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Corporate reputation, the brand & the bottom line [electronic resource] : powerful proven communication strategies for maximizing value / Roger Haywood.

By: Contributor(s): Publication details: London ; Sterling, VA : Kogan Page, c2005.Edition: 3rd edDescription: xvi, 320 p. ; 24 cmOther title:
  • Corporate reputation, the brand and the bottom line
Subject(s): Genre/Form: DDC classification:
  • 659.2 22
LOC classification:
  • HD59 .H32 2005eb
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
E-Book Taylor's Library-TU 659.2 (Browse shelf(Opens below)) e-book

"The Chartered Institute of Marketing."

Previous ed. published as: Manage your reputation. London : Kogan Page, c2002.

Includes index.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.