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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Publisher: New York, NY : McGraw-Hill Education, [2015]Copyright date: ©2015Edition: 10e [edition]Description: xxiv, 842 pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780078028977 (hardback)
  • 0078028973 (hardback)
Subject(s): DDC classification:
  • 659.1 BEL 2015
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 6

 659.1 BEL 2015 (Browse shelf(Opens below)) 1 Available TBSxx,34001,03,CL|TBSxx,34003,03,RM 5000161665

Includes bibliographical references and index.