Media management a casebook approach / [electronic resource] :
George Sylvie ... [et al.].
- 4th ed.
- New York : Lawrence Erlbaum Associates, c2008.
- 1 online resource (xi, 414 p.) : ill.
- LEA's communication series .
- LEA's communication series. .
Includes bibliographical references (p. 383-404) and indexes.
9780203877265 (ebk.) 0203877268 (ebk.)
Mass media--Management--Case studies.
Electronic books.
302.23068
Includes bibliographical references (p. 383-404) and indexes.
9780203877265 (ebk.) 0203877268 (ebk.)
Mass media--Management--Case studies.
Electronic books.
302.23068