Brogan, Chris.

Social media 101 tactics and tips to develop your business online / [electronic resource] : Chris Brogan. - Hoboken, N.J. : Wiley, c2010. - 1 online resource (xiv, 337 p.)

Includes bibliographical references and index.

Above all else : people -- What social media does best -- Social media does not replace marketing strategy -- Making business sense of social media -- Social media as personal power -- Social media for your career -- Threading some trends together -- The vital importance of your network.

9780470620991 (ebk.) 0470620994 (ebk.) 9780470621004 (ebk. : Adobe Digital Editions) 0470621001 (ebk. : Adobe Digital Editions) 9780470620908 (ebk. : Mobipocket Reader) 0470620900 (ebk. : Mobipocket Reader) 9786612482052 6612482052


Internet marketing.
Social media--Economic aspects.
Customer relations--Management.
Information technology--Management.


Electronic books.

HF5415.1265 / .B758 2010eb

658.8/72