Martin, Dick, 1946-
Secrets of the marketing masters what the best marketers do--and why it works / [electronic resource] : Dick Martin. - New York : American Management Association, c2009. - 1 online resource (xxii, 265 p.)
Includes bibliographical references (p. 239-256) and index.
Introduction: Secrets of the Marketing Masters; Part One: Think Inside Out; Part Two: Think Outside In; Part Three: Connect Emotionally; Afterword: The Obama Effect; The Secrets: A Crib Sheet; Acknowledgments; Notes; Index.
9780814410226 (ebk.) 0814410227 (ebk.) 9786612091322 6612091320 9780814409435 (cloth) 0814409431 (cloth)
Marketing.
Success in business.
Electronic books.
HF5415 / .M3246 2009eb
658.8
Secrets of the marketing masters what the best marketers do--and why it works / [electronic resource] : Dick Martin. - New York : American Management Association, c2009. - 1 online resource (xxii, 265 p.)
Includes bibliographical references (p. 239-256) and index.
Introduction: Secrets of the Marketing Masters; Part One: Think Inside Out; Part Two: Think Outside In; Part Three: Connect Emotionally; Afterword: The Obama Effect; The Secrets: A Crib Sheet; Acknowledgments; Notes; Index.
9780814410226 (ebk.) 0814410227 (ebk.) 9786612091322 6612091320 9780814409435 (cloth) 0814409431 (cloth)
Marketing.
Success in business.
Electronic books.
HF5415 / .M3246 2009eb
658.8