Kotler, Philip.

Chaotics the business of managing and marketing in the age of turbulence / [electronic resource] : Philip Kotler and John A. Caslione. - 1st ed. - New York : American Management Association, c2009. - 1 online resource (xiii, 206 p.) : ill.

Includes bibliographical references (p. [191]-200) and index.

0814415245 (ebk.) 9780814415245 (ebk.)


Marketing.
Management.
Business cycles.
Globalization.


Electronic books.

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