Kotabe, Masaaki.
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 4th ed. - Hoboken, NJ : Wiley, c2008. - xxii, 682 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm.
1. Globalization imperative - 2. Economic environment - 3. Financial environment - 4. Global cultural environment and buying behavior - 5. Political and legal environments - 6. Global marketing research - 7. Global segmentation and positioning - 8. Global marketing strategies - 9. Global market entry strategies - 10. Global sourcing strategy - 11. Global product policy decisions I: developing new products for global markets - 12. Global product policy decisions II: marketing products and services - 13. Global pricing - 14. Communicating with the world consumer - 15. Sales management - 16. Global logistics and distribution - 17. Export and import management - 18. Planning, organnization, and control of global marketing operations - 19. Global marketing and the internet - Index.
9780471755272 (pbk.)
Export marketing--Management
International business enterprises--Management
658.848 / KOT
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 4th ed. - Hoboken, NJ : Wiley, c2008. - xxii, 682 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm.
1. Globalization imperative - 2. Economic environment - 3. Financial environment - 4. Global cultural environment and buying behavior - 5. Political and legal environments - 6. Global marketing research - 7. Global segmentation and positioning - 8. Global marketing strategies - 9. Global market entry strategies - 10. Global sourcing strategy - 11. Global product policy decisions I: developing new products for global markets - 12. Global product policy decisions II: marketing products and services - 13. Global pricing - 14. Communicating with the world consumer - 15. Sales management - 16. Global logistics and distribution - 17. Export and import management - 18. Planning, organnization, and control of global marketing operations - 19. Global marketing and the internet - Index.
9780471755272 (pbk.)
Export marketing--Management
International business enterprises--Management
658.848 / KOT