Principles of marketing /
Philip Kotler ... [et al.].
- 4th European ed.
- Harlow : Financial Times Prentice Hall, 2005.
- xxxiv, 954 p. : ill. (some col.), col. ports. ; 28 cm.
Previous ed.: 2001.
Includes bibliographical references and index.
Pt 1: Marketing now -- Pt 2: The marketing setting -- Pt 3: Markets -- Pt 4: Core strategy -- Pt 5: Product -- Pt 6: Price -- Pt 7: Promotion -- Pt 8: Place.
0273684566 (pbk.) 9780273684565 (pbk.)
Marketing.
Marketing--Europe.
658.80094 / PRI
Previous ed.: 2001.
Includes bibliographical references and index.
Pt 1: Marketing now -- Pt 2: The marketing setting -- Pt 3: Markets -- Pt 4: Core strategy -- Pt 5: Product -- Pt 6: Price -- Pt 7: Promotion -- Pt 8: Place.
0273684566 (pbk.) 9780273684565 (pbk.)
Marketing.
Marketing--Europe.
658.80094 / PRI