Mazzocchi, Mario.
Statistics for marketing and consumer research / Mario Mazzocchi. - Los Angeles : SAGE, 2008 - xviii, 412 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Pt. 1. Collecting, preparing and checking the data - Pt. 2. Sampling, probability and inference - Pt. 3. Relationships among variables - Pt. 4. Classification and segmentation techniques - Pt. 5. Further methods in multivariate analysis - Appendix - Glossary - References - Index.
9781412911221 (pbk) 9781412911214 (hbk)
2007-936615
Marketing research--Statistical methods.
Consumers--Research--Statistical methods.
658.83028 / MAZ
Statistics for marketing and consumer research / Mario Mazzocchi. - Los Angeles : SAGE, 2008 - xviii, 412 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Pt. 1. Collecting, preparing and checking the data - Pt. 2. Sampling, probability and inference - Pt. 3. Relationships among variables - Pt. 4. Classification and segmentation techniques - Pt. 5. Further methods in multivariate analysis - Appendix - Glossary - References - Index.
9781412911221 (pbk) 9781412911214 (hbk)
2007-936615
Marketing research--Statistical methods.
Consumers--Research--Statistical methods.
658.83028 / MAZ