Severin, Werner J.

Communication theories : origins, methods, and uses in the mass media / Werner J. Severin, James W. Tankard. - Fifth edition. Pearson new international edition. - xv, 411 pages : illustrations ; 24 cm

Includes bibliographical references and index.

9781292042855 (paperback)


Mass media.
Communication.
Interpersonal communication.

302.23 / SEV 2014