Severin, Werner J.
Communication theories : origins, methods, and uses in the mass media / Werner J. Severin, James W. Tankard. - Fifth edition. Pearson new international edition. - xv, 411 pages : illustrations ; 24 cm
Includes bibliographical references and index.
9781292042855 (paperback)
Mass media.
Communication.
Interpersonal communication.
302.23 / SEV 2014
Communication theories : origins, methods, and uses in the mass media / Werner J. Severin, James W. Tankard. - Fifth edition. Pearson new international edition. - xv, 411 pages : illustrations ; 24 cm
Includes bibliographical references and index.
9781292042855 (paperback)
Mass media.
Communication.
Interpersonal communication.
302.23 / SEV 2014