Brennan, Ross, 1957-
Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. - Los Angeles ;London : SAGE, 2007 - xix, 359 p. : ill. ; 25 cm. - Advanced marketing series . - Advanced marketing series (Los Angeles, Calif.) .
Includes bibliographical references and index.
1412919703 (pbk.) 9781412919708 (pbk.)
Industrial marketing.
Industrial marketing--Case studies.
658.804 / BRE
Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. - Los Angeles ;London : SAGE, 2007 - xix, 359 p. : ill. ; 25 cm. - Advanced marketing series . - Advanced marketing series (Los Angeles, Calif.) .
Includes bibliographical references and index.
1412919703 (pbk.) 9781412919708 (pbk.)
Industrial marketing.
Industrial marketing--Case studies.
658.804 / BRE