Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller. - 13th edition, international edition - 816 pages : colour illustrations ; 28 cm.
Includes bibliographical references and index.
9780131357976 (paperback) 0131357972 (paperback)
Marketing--Management.
658.8 / KOT
Marketing management / Philip Kotler, Kevin Lane Keller. - 13th edition, international edition - 816 pages : colour illustrations ; 28 cm.
Includes bibliographical references and index.
9780131357976 (paperback) 0131357972 (paperback)
Marketing--Management.
658.8 / KOT