Inside consumption : consumer motives, goals, and desires /
edited by S. Ratneshwar and David Glen Mick.
- London ; New York : Routledge, 2005.
- xxi, 356 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
1. Inside consumption new indights on what we buy and consume - 2. Promotion and prevention in consumer decision-making the state of the art and theoretical propositions - 3. Why and how consumers hope motivated reasoning and the marketplace - 4. Death, where is thy sting? mortality and consumer motivation in the writings of Zygmunt Bauman - 5. Making consumption decisions by following personal rules - 6. Variety for the sake of variety? diversification motives in consumer choice - 7. Consuming fashion as flexibility metaphor, cultural mood and materiality - 8. A behavioral decision theory perspective on hedonic and utilitarian choice - 9. Interplay of the heart and the mind in decision making - 10. Social marketing messages that may motivate irresponsible consumption behavior - 11. We are who we were intergenerational influences in consumer behavior - 12. Consumer identity motives in the information age - 13. Communal consumption and the brand - 14. How societies desire brands using cultural theory to explain brand symbolism - 15. Transformations in sonsumer settings landscapes and beyond - 16. Star gazing the mythology and commodification of Vincent van Gogh - 17. Conscious and unconscious processing in consumer motives, goals and desires - 18. What consumers desire goals and motives in the consumptiion environment - Index.
0415341949 (pbk.) 9780415341943 (pbk.)
Consumer behavior.
Consumers--Research.
339.47 / INS
Includes bibliographical references and indexes.
1. Inside consumption new indights on what we buy and consume - 2. Promotion and prevention in consumer decision-making the state of the art and theoretical propositions - 3. Why and how consumers hope motivated reasoning and the marketplace - 4. Death, where is thy sting? mortality and consumer motivation in the writings of Zygmunt Bauman - 5. Making consumption decisions by following personal rules - 6. Variety for the sake of variety? diversification motives in consumer choice - 7. Consuming fashion as flexibility metaphor, cultural mood and materiality - 8. A behavioral decision theory perspective on hedonic and utilitarian choice - 9. Interplay of the heart and the mind in decision making - 10. Social marketing messages that may motivate irresponsible consumption behavior - 11. We are who we were intergenerational influences in consumer behavior - 12. Consumer identity motives in the information age - 13. Communal consumption and the brand - 14. How societies desire brands using cultural theory to explain brand symbolism - 15. Transformations in sonsumer settings landscapes and beyond - 16. Star gazing the mythology and commodification of Vincent van Gogh - 17. Conscious and unconscious processing in consumer motives, goals and desires - 18. What consumers desire goals and motives in the consumptiion environment - Index.
0415341949 (pbk.) 9780415341943 (pbk.)
Consumer behavior.
Consumers--Research.
339.47 / INS