Riel, C. B. M. van.
Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun. - New York : Routledge, 2007. - xvi, 306 p. : ill. ; 24 cm.
Includes bibliographical references (p. [284]-301) and index.
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
0415328268 (hbk.) 9780415328265 (hbk.)
Communication in management.
Corporate image.
Corporations--Public relations.
658.45 / RIE
Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun. - New York : Routledge, 2007. - xvi, 306 p. : ill. ; 24 cm.
Includes bibliographical references (p. [284]-301) and index.
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
0415328268 (hbk.) 9780415328265 (hbk.)
Communication in management.
Corporate image.
Corporations--Public relations.
658.45 / RIE