Edson, John, 1966-

Design like Apple : seven principles for creating insanely great products, services, and experiences / John Edson with Ernest Beck. - Hoboken, NJ : John Wiley c2012. - 192 p. : col. ill. ; 21 cm.

Includes bibliographical references and index.

9781118290316 (hbk.)


Apple Computer, Inc.


Product design.
Customer services.
Marketing.

658.5752 / EDS 2012