McCombs, Maxwell E.
Setting the agenda : the mass media and public opinion / Maxwell McCombs. - Cambridge, UK : Malden, MA : Polity ; Blackwell Pub., 2004. - xiv, 184 p. : ill. ; 24 cm.
Includes bibliographical references (p. [150]-178) and index.
1. Influencing public opinion - 2. Reality and the news - 3. How agenda-setting works - 4. Why agenda-setting occurs - 5. The pictures in oyr heads - 6. Attribute agenda-settinfg and framing - 7. Shaping the media agenda - 8. Consequences of agenda-setting - 9. Mass communication and society - Epilogue - Notes - Index.
0745623123 (hbk.) 9780745623122 (hbk.)
Mass media and public opinion.
Mass media--Social aspects.
302.23 / MAC
Setting the agenda : the mass media and public opinion / Maxwell McCombs. - Cambridge, UK : Malden, MA : Polity ; Blackwell Pub., 2004. - xiv, 184 p. : ill. ; 24 cm.
Includes bibliographical references (p. [150]-178) and index.
1. Influencing public opinion - 2. Reality and the news - 3. How agenda-setting works - 4. Why agenda-setting occurs - 5. The pictures in oyr heads - 6. Attribute agenda-settinfg and framing - 7. Shaping the media agenda - 8. Consequences of agenda-setting - 9. Mass communication and society - Epilogue - Notes - Index.
0745623123 (hbk.) 9780745623122 (hbk.)
Mass media and public opinion.
Mass media--Social aspects.
302.23 / MAC