Blythe, Jim.
Essentials of marketing / Jim Blythe. - 4th ed. - Harlow, England ; New York : FT Prentice Hall, 2008. - xx, 335 p. ; 27 cm.
Includes bibliographical references and index.
9780273717362 (pbk.)
Marketing.
658.8 / BLY
Essentials of marketing / Jim Blythe. - 4th ed. - Harlow, England ; New York : FT Prentice Hall, 2008. - xx, 335 p. ; 27 cm.
Includes bibliographical references and index.
9780273717362 (pbk.)
Marketing.
658.8 / BLY