Farrell, Winslow.

How hits happen : forecasting predictability in a chaotic marketplace / Winslow Farrell. - London : Orion Business, 1998. - xv, 236p. ; 22cm.

Includes bibliographical references and index.

0752820958 (pbk.) 9780752820958 (pbk.)


Consumer behavior--Forecasting.
Sales forecasting.
Adaptive control systems.

658.8342 / FAR