Pradhan, Swapna.

Retail merchandising / Swapna Pradhan. - New Delhi : Tata McGraw Hill Education Private Limited, c2010. - xi, 222 : ill. ; 24 cm.

Includes bibliographical references and index.

9780070144972 (pbk.) 0070144974 (pbk.)


Retail trade.
Merchandising.

658.87 / PRA 2010