Cohen, Marshal.
Buy me! : new ways to get customers to choose your products and ignore the rest / Marshal Cohen. - New York : McGraw-Hill, c2010. - xi, 239 p. : ill. ; 24 cm.
Includes index.
9780071667838 (hbk.) 0071667830 (hbk.)
Consumer behavior.
Marketing.
658.8342 / COH 2010
Buy me! : new ways to get customers to choose your products and ignore the rest / Marshal Cohen. - New York : McGraw-Hill, c2010. - xi, 239 p. : ill. ; 24 cm.
Includes index.
9780071667838 (hbk.) 0071667830 (hbk.)
Consumer behavior.
Marketing.
658.8342 / COH 2010