East, Robert, 1940-
Consumer behaviour : applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele. - viii, 334 pages : illustrations ; 24 cm
Includes bibliographical references (pages [294]-322) and indexes.
9781412934312 (paperback)
Consumer behavior.
658.8342 / EAS
Consumer behaviour : applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele. - viii, 334 pages : illustrations ; 24 cm
Includes bibliographical references (pages [294]-322) and indexes.
9781412934312 (paperback)
Consumer behavior.
658.8342 / EAS