Cowen, Tyler.

Discover your inner economist : use incentives to fall in Love, survive your next meeting, and motivate your dentist / Tyler Cowen. - London : Plume Books : [distributor] Penguin Putnam, 2008. - vi, 245 p. : ill. ; 21 cm.

Ch. 1. Want a Banana; I Buy One. Ch. 2. How to Control The World, The Basics. Ch. 3. How to Control the World, Knowing When to Stop. Ch. 4. Possess All the Great Art Ever Made. Ch. 5. Look Good at Home, on a Date, or While Being Tortured. Ch. 6. The Dangerous and Necessary Art of Self Deception. Ch. 7. Eat Well, Bananas Aside. Ch. 8. Avoiding the Seven Deadly Sins (Or Not). Ch. 9. How to Save the World¿More Christmas Presents Won't Help. Ch. 10. Your Inner Economist and The Future of Civilization. - References. - Acknowledgements. - Index

9780452289635 (pbk.) 0452289637 (pbk.) 9780525950257 (hbk.)


Economics.
Assertiveness, motivation & self-esteem.

330.019 / COW