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The brand glossary /

The brand glossary / edited by Jeff Swystun. - Basingstoke [England] ; New York : Interbrand/Palgrave Macmillan, 2007. - vi, 133 p. : ill. ; 27 cm.

Includes bibliographical references (p. 131).

ISBN: 1403998094 (pbk.) 9781403998095 (pbk.)

Subjects--Topical Terms:
Business names--Terminology.
Brand name products--Marketing--Terminology.
Commercial products--Marketing--Terminology.
Marketing--Terminology.

Dewey Class. No.: 658.82703 / BRA

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