Bensoussan, Babette E.

Analysis without paralysis : 10 tools to make better strategic decisions / Babette E. Bensoussan, Craig Fleisher. - Upper Saddle River, N.J. : FT Press, c2008. - 228 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Business management and the role of analysis -- The analysis process -- BCG growth/share portfolio matrix -- Competitor analysis -- Financial ratio and statement analysis -- Five forces industry analysis -- Issue analysis -- Political risk analysis -- Scenario analysis -- Macroenvironmental (STEEP/PEST) analysis -- SWOT analysis -- Value chain analysis.

0132361809 (hbk.) 9780132361804 (hbk.)


Business intelligence--Evaluation.
Competition--Evaluation.
Strategic planning.
Business planning.

658.401 / BEN