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How to write a good advertisement :

Schwab, Victor O.

How to write a good advertisement : a short course in copywriting / by Victor O. Schwab. - Chatsworth, Calif. : Wilshire Book, c1962. - 227 p. ; 28 cm.

Includes index.

ISBN: 9780879803971 (pbk.) 0879803975 (pbk.)

Subjects--Topical Terms:
Advertising copy.

Dewey Class. No.: 659.132 / SCH 1962

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