Salzberger, Thomas.
Measurement in marketing research : an alternative framework / Thomas Salzberger. - Cheltenham, UK ; Northampton, MA : Edward Elgar, c2009. - xvii, 482 p. : ill. ; 24 cm.
Includes bibliographical references (p. 443-464) and indexes.
9781848441651 (hbk.)
Marketing research--Methodology.
Rasch models.
658.83 / SAL 2009
Measurement in marketing research : an alternative framework / Thomas Salzberger. - Cheltenham, UK ; Northampton, MA : Edward Elgar, c2009. - xvii, 482 p. : ill. ; 24 cm.
Includes bibliographical references (p. 443-464) and indexes.
9781848441651 (hbk.)
Marketing research--Methodology.
Rasch models.
658.83 / SAL 2009