Business research methods / William G. Zikmund ... [et al.] - 9th ed. - Mason, OH : South-Western/Cengage Learning, c2013. - xxv, 670 p. : ill. ; 28 cm.

Includes bibliographical references and index.

9781111826925 (hbk.)


Management--Research.
Business--Research.

658.403072 / BUS 2013