Perfect phrases for sales and marketing copy :

Callen, Barry.

Perfect phrases for sales and marketing copy : hundreds of ready-to-use phrases to capture your customer's attention and increase your sales / Barry Callen. - New York : McGraw-Hill, c2008. - xx, 265 p. ; 21 cm.

0071495908 (pbk.) 9780071495905 (pbk.)


Marketing.
Marketing--Terminology.
Selling.
Selling--Terminology.

658.8 / CAL 2008