Women want more :
Silverstein, Michael J.
Women want more : how to capture your share of the world's largest, fastest-growing market / Michael J. Silverstein and Kate Sayre ; with John Butman. - New York : HarperBusiness, c2009 - viii, 322 p. : ill. ; 24 cm
The world's most demanding consumers -- The archetypes and life stages -- Brands that understand -- Food: answering the daily question, "what's for dinner?" -- Fitness: still looking for a holistic solution -- Beauty: the next product needs to do it! -- Apparel: always hunting, never satisfied -- Categories of greatest dissatisfaction: financial services and healthcare -- The low-growth economies: Europe and Japan -- The optimistic economies: BRIC, Mexico, and the Middle East -- Women want more for the world -- Conclusion: women ascendant: a future of parity, power, and influence.
9780061776410 (hbk.) 0061776416 (hbk.)
Women consumers
New products.
658.8343082 / SIL
Women want more : how to capture your share of the world's largest, fastest-growing market / Michael J. Silverstein and Kate Sayre ; with John Butman. - New York : HarperBusiness, c2009 - viii, 322 p. : ill. ; 24 cm
The world's most demanding consumers -- The archetypes and life stages -- Brands that understand -- Food: answering the daily question, "what's for dinner?" -- Fitness: still looking for a holistic solution -- Beauty: the next product needs to do it! -- Apparel: always hunting, never satisfied -- Categories of greatest dissatisfaction: financial services and healthcare -- The low-growth economies: Europe and Japan -- The optimistic economies: BRIC, Mexico, and the Middle East -- Women want more for the world -- Conclusion: women ascendant: a future of parity, power, and influence.
9780061776410 (hbk.) 0061776416 (hbk.)
Women consumers
New products.
658.8343082 / SIL