Martin, Roger L.
The design of business : why design thinking is the next competitive advantage / Roger Martin. - Boston, MA : Harvard Business Press, c2009. - xiii, 191 p. : ill. ; 22 cm.
Includes bibliographical references and index.
9781422177808 (hbk.)
Creative ability in business.
Lateral thinking.
Creative thinking.
Knowledge management.
658.4063 / MAR
The design of business : why design thinking is the next competitive advantage / Roger Martin. - Boston, MA : Harvard Business Press, c2009. - xiii, 191 p. : ill. ; 22 cm.
Includes bibliographical references and index.
9781422177808 (hbk.)
Creative ability in business.
Lateral thinking.
Creative thinking.
Knowledge management.
658.4063 / MAR